Pass It On Inc. is the operating name for The Foundation for a Better Life, a non-profit organization dedicated to promoting positive human values. The foundation's mission is to encourage qualities like honesty, kindness, integrity, and optimism by sharing uplifting messages through various media channels. It is widely known for its "Pass It On" public service announcements, which appear on television, billboards, in movie theaters, and online, featuring recognizable individuals and everyday people who exemplify these core values.

Founded in

United States