Founded in 2012, Oulala Games Ltd. created and operated Oula.la, a daily fantasy football (DFF) platform renowned for its sophisticated scoring system based on 70 different statistical criteria from real-life matches. Initially launched as a direct-to-consumer (B2C) service, the company later transitioned to a business-to-business (B2B) model, providing its platform as a white-label or API-based solution to other iGaming and sports betting companies. In 2020, Oulala Games Ltd. was acquired by FansUnite Entertainment Inc., and its technology was integrated into FansUnite's sports and entertainment ecosystem.

Founded in

United Kingdom