New Crop Capital was a private venture capital fund that provided seed and early-stage funding to companies focused on developing plant-based and cultured meat, dairy, and egg products. Functioning as a project of The Humane Society of the United States, its mission was to disrupt industrial animal agriculture by supporting entrepreneurs creating superior and more sustainable food technologies. In 2020, New Crop Capital merged with its sister fund to form Unovis Asset Management, a global investment firm continuing the same mission of investing in alternatives to animal products.

Founded in

United States