Founded in 2015 by Alex Lieberman and Austin Rief, Morning Brew began as a daily email newsletter aimed at making business news more enjoyable and digestible for young professionals. The company's mission is to empower modern business leaders with engaging content that informs, educates, and entertains. Since its inception, Morning Brew has expanded its portfolio to include a variety of industry-specific newsletters (such as Tech Brew, Marketing Brew, and Retail Brew), podcasts, video content, and educational courses. In 2020, the company was acquired by Insider Inc., a subsidiary of Axel Springer SE, but continues to operate as a distinct brand.