Founded in 2020 as the digital innovation arm of Banque Misr, Misr Digital Innovation (MDI) aims to revolutionize Egypt's digital landscape. The company's primary mission is to enhance financial inclusion and transition towards a less-cash society by offering a wide range of accessible financial and non-financial services. Its flagship product, the "Yalla Super App," integrates services such as digital payments, transfers, bill payments, e-commerce, and various lifestyle solutions into a single, user-friendly platform.

Founded in

Egypt