LiveWire Group, Inc. is dedicated to designing, manufacturing, and selling electric motorcycles and related products, including parts, accessories, and apparel. Originally an internal project at Harley-Davidson, LiveWire was established as a standalone brand in 2021 and became the first publicly traded electric motorcycle company in the United States in 2022 after a merger with a special-purpose acquisition company (SPAC). The company's mission is to lead the electrification of motorcycling by creating the most desirable electric motorcycles in the world, focusing on the urban rider and combining advanced technology with a premium brand experience.

Founded in

United States