LIFE180 is a financial education and consulting firm with a mission to improve financial literacy and help clients achieve financial independence. The company advocates for a strategy known as "Becoming Your Own Banker," which utilizes specially designed permanent life insurance policies (like IULs) as a foundational financial asset for savings, growth, and leverage. They provide educational content, coaching, and connect clients with licensed professionals to implement these strategies, aiming to offer an alternative to traditional Wall Street investments.

Founded in

United States