Kroodle presents itself as a modern social trading platform designed to make financial markets accessible to a broad audience. Its core offering is CFD trading, allowing users to speculate on the price movements of various instruments like currency pairs, company stocks, indices, commodities, and cryptocurrencies without owning the underlying assets. The platform heavily emphasizes its "social trading" feature, which enables users to automatically copy the trades of more experienced investors. The company's stated mission is to simplify the investment process and build a community of traders.