Founded in 2010 and acquired by global information services company Experian in 2014, HD Decisions is a UK-based financial technology specialist. The company develops and provides data-driven decision-making software that enables lenders to instantly assess a customer's eligibility for credit products such as loans, mortgages, and credit cards. Their platforms are commonly integrated into price comparison websites and lenders' own online application journeys, using real-time credit data to provide an accurate pre-qualification, which improves customer experience and increases application acceptance rates for financial institutions.

Founded in

United Kingdom