Founded in Australia as Grow Super, the company initially focused on innovating the superannuation (retirement savings) industry. It later rebranded to Gro and expanded its offerings to include a micro-investment mobile application that allowed users to invest in diversified portfolios and ETFs. The company was acquired by the US fintech company Acorns in 2021. Subsequently, Gro's superannuation business was sold to smartmonday in 2022, and its investment app was sold to a US private equity firm, with the Gro brand and app being discontinued.

Founded in

United Kingdom