GOBankingRates is a leading personal finance website owned and operated by ConsumerTrack, Inc. Founded in 2004, the platform serves as a comprehensive resource for a broad range of financial topics, including banking rates, investment strategies, retirement planning, credit cards, and real estate. Its mission is to empower readers to take control of their finances and make smart money decisions by providing educational content, news, and comparison tools for various financial products. The company generates revenue primarily through advertising and affiliate partnerships with financial institutions.