General Cannabis Corp operated as a holding company providing ancillary services to the legal cannabis market. Its mission was to be a comprehensive resource for the industry, offering services through its subsidiaries that included security and cash transportation (Iron Protection Group), consulting on license applications and operations, and acquiring real estate and equipment for cannabis operators. The company aimed to professionalize the industry by providing businesses with the necessary infrastructure and support to operate successfully and in compliance with regulations. In November 2021, the company rebranded and changed its name to Trees Corporation (OTCQB: CANN) to better reflect its new focus on retail dispensary operations.

Founded in

United States