Firstplus was a prominent UK lender in the late 1990s and 2000s, known for its extensive television advertising campaigns. The company's primary business was offering second-charge mortgages, also known as secured loans, to homeowners. It was acquired by Barclays Bank in 2001. Following the global financial crisis, Firstplus ceased writing new loan business in 2008. While the company as an active lender is defunct, its existing loan book was subsequently managed by other entities, including Barclays and later, Elderbridge/Target Group.

Founded in

United Kingdom