FinPadi was founded to bridge the financial literacy gap in Africa. It operates as a digital media company focused on personal finance, offering a wide range of content including articles, guides, and financial tools. The company's mission is to empower individuals with the knowledge and resources necessary to manage their money effectively, build wealth, and achieve financial independence. They cover topics from budgeting and saving to investing and navigating the complexities of the financial landscape in Nigeria and across the continent.