Founded in 1973, Fidelity Life Assurance Company Limited has grown to become New Zealand's largest locally owned life insurer. The company's mission is to provide New Zealanders with financial security and peace of mind through a comprehensive suite of life insurance products, including life cover, income protection, trauma insurance, and total and permanent disability cover. After acquiring Westpac's life insurance business (now named Fidelity Insurance) in 2022, the company significantly expanded its market presence. Fidelity Life operates primarily through a network of independent financial advisers, ensuring customers receive personalised advice and solutions tailored to their needs.

Founded in

New Zealand