FanTrade operates as a "fantasy sports stock market," allowing fans to engage with sports in a novel way. Instead of drafting a team, users buy and sell virtual shares of individual athletes, with the "stock" price fluctuating based on the athlete's in-game statistics and overall performance. Founded by a mother-son duo, the company's mission is to create a dynamic and engaging platform for sports enthusiasts to "invest" in their favorite players' success within a fantasy contest framework. It is explicitly positioned as a game of skill and for entertainment, not as a real-money financial investment or gambling service.

Founded in

United States