Founded in 1982, E*TRADE was a pioneer in the online brokerage industry, empowering individual investors with digital tools to manage their own trading and investments. The company offers a wide range of investment products, including stocks, options, ETFs, mutual funds, and futures, alongside educational resources and advanced trading platforms like Power E*TRADE. In 2020, E*TRADE was acquired by Morgan Stanley, combining its leading digital capabilities with Morgan Stanley's extensive wealth management services. The company's mission is to provide investors with the technology, tools, and support to take control of their financial future.