Deserve, Inc. is a venture-backed financial technology company that provides a mobile-first, digital credit card platform. Originally founded as SelfScore in 2013 and rebranded in 2017, the company's mission is to offer fair access to credit for underserved populations, including international students, recent immigrants, and young adults who lack a traditional credit history. Deserve utilizes machine learning and alternative data to assess creditworthiness beyond just a FICO score. In addition to its direct-to-consumer credit cards, Deserve also offers its technology as a "credit card as a service" (CaaS) platform, enabling other brands, universities, and financial institutions to launch their own customized credit card programs.

Founded in

United States