Dan.com is a technology-driven platform designed to make the process of trading domain names more transparent, accessible, and secure. Originally founded in 2014 in the Netherlands, the company developed a suite of tools to facilitate transactions, including "Lease to Own" options, secure escrow services, and a seamless transfer process. Its mission is to empower both buyers and sellers in the domain industry. In June 2022, Dan.com was acquired by GoDaddy, the world's largest domain registrar, and now operates as part of the GoDaddy group of companies, continuing to serve as a premier aftermarket platform.