Founded in 2005, Blacksmith Applications established itself as a leading provider of SaaS solutions designed to help CPG companies manage, plan, and optimize their trade spending. Their core products included a Trade Promotion Management (TPM) platform, a Trade Promotion Optimization (TPO) solution, and data analytics services. The company's mission was to enable CPG manufacturers to get the most out of their trade promotion investments through data-driven insights and streamlined workflows. In 2021, Blacksmith Applications was acquired by TELUS and integrated into its TELUS Agriculture & Consumer Goods division to strengthen its capabilities in the CPG space.

Founded in

United States