Bink, the trading name for Loyalty Pro Ltd, is a UK-based financial technology company dedicated to simplifying customer loyalty. Its core service, "Payment Linked Loyalty," allows consumers to link their existing payment cards (debit or credit) to various retail loyalty programs. When a user pays with a linked card at a partner retailer, Bink's technology automatically identifies the transaction and credits the appropriate loyalty points or rewards, eliminating the need for separate loyalty cards or apps at the point of sale. The company partners with major banks, such as Barclays, and a growing list of retailers. Bink was acquired by the global financial technology leader FIS in 2022.

Founded in

United Kingdom