Founded in 2009 in Germany, Ayondo was a pioneer in social trading and retail brokerage. The company offered a platform allowing clients to trade a wide range of financial instruments through CFDs and spread betting, including forex, indices, commodities, and single stocks. Its key innovation was the "social trading" feature, which enabled users to automatically copy the trades of successful traders on the platform. The group expanded internationally but faced significant financial difficulties, leading to its UK-regulated entity, Ayondo Markets Limited, entering special administration in 2019.