Aqua is a prominent financial product brand in the United Kingdom, owned and operated by the financial technology company NewDay Ltd. Launched to serve customers who may be new to credit or have a less-than-perfect credit score, Aqua's primary mission is to provide accessible credit solutions that help people manage their finances responsibly and improve their credit rating over time. The company offers a range of credit cards with features like credit-building tools and potential credit limit increases for consistent, on-time payments.

Founded in

United Kingdom