Willow Creek Lending is a tribal lending entity wholly owned and operated by the Crow Creek Sioux Tribe, a federally recognized sovereign nation located within the United States. The company provides short-term online installment loans intended to help customers meet immediate cash needs. As a tribal enterprise, it asserts that it is not subject to state lending laws and regulations, which allows it to offer loans with high annual percentage rates (APRs) in states where such rates would otherwise be illegal. Their business model is focused on providing accessible, albeit expensive, credit to consumers who may not qualify for traditional loans.

Founded in

United States