Launched in 2018, Up is a digital banking brand targeting a new generation of customers in Australia. It was initially formed as a collaboration between the technology company Ferocia Pty Ltd and Bendigo and Adelaide Bank Limited, a licensed Authorised Deposit-taking Institution (ADI). Up provides a full suite of personal banking services, including transaction and savings accounts, through a feature-rich mobile app known for its user-friendly design and powerful budgeting tools. In 2021, Bendigo and Adelaide Bank acquired Ferocia, fully integrating the Up brand and its technology development team into the bank's structure.

Founded in

Brazil