twiDAQ, launched in 2009, operated as a "human stock exchange" or "social stock market." The platform created a game-like environment where the value of entities (primarily Twitter users, celebrities, and brands) fluctuated based on their online buzz and social media activity. Users could trade these virtual shares in a model that mimicked a real stock market, aiming to profit from the rising social capital of their "investments." The company ceased trading on August 12th, 2014, and subsequently destroyed all user data.

Founded in

United Kingdom