True Potential is a comprehensive wealth management company that combines financial advisory services with its own technology platform. Founded in 2007, the company aims to make investing more accessible and efficient for everyone. It provides technology and business support services to a large network of independent financial advisers, while also offering direct-to-consumer investment products, such as ISAs and pensions, through its True Potential Investor platform. Their mission focuses on leveraging technology to help individuals achieve their financial goals.

Founded in

United Kingdom