The PETRA Group is a Malaysian-based global conglomerate engaged in a variety of business sectors, including sustainable rubber (Green Rubber), lifestyle, entertainment, media, and diversified industries. Founded by Dato' Dr. Vinod Sekhar, the group operates on the principle of "social capitalism," aiming to create profitable businesses that also deliver positive social and environmental impact. Its history is rooted in innovation, particularly with the development of its patented DeLink technology for recycling rubber, which forms the basis of its core Green Rubber business.

Founded in

Malaysia