The Art of Allowance Project is an educational initiative created by John Lanza through his company, Snigglezoo, LLC. Its mission is to provide parents with practical tools and resources to teach children about essential money concepts like saving, spending wisely, and sharing. The project offers a range of content, including the book "The Art of Allowance," a popular podcast, and the "Money Mammals" program, which uses engaging characters to introduce financial literacy to young kids. The core philosophy is to start money conversations early to foster responsible and empowered financial habits for life.

Founded in

United States