Taylor was a startup that aimed to simplify cryptocurrency trading for the average person through a mobile app. The service connected to users' accounts on major exchanges (like Binance and Bittrex) via API to offer features such as trading signals, automated trading strategies based on technical analysis, and portfolio monitoring. The project conducted an Initial Coin Offering (ICO) for its TAY token. However, the company announced it was ceasing all development and discontinuing the service in April 2019, citing significant challenges in product development and difficult market conditions.