Founded in 2014 and launched in 2017, Smarterly was a financial technology company that specialised in workplace savings and investment solutions. The platform aimed to make investing simple and accessible for employees by offering products like Stocks & Shares ISAs, Lifetime ISAs, and General Investment Accounts directly through employer benefit schemes. In 2021, Smarterly was acquired by the digital wealth manager Moneyfarm. Following the acquisition, the Smarterly brand, platform, and customer accounts have been fully integrated into Moneyfarm's services.

Founded in

United Kingdom