Founded in 1986 in Reno, Nevada, Sierra (originally Sierra Trading Post) has built its business on providing great value on a wide range of brand-name products for outdoor and active lifestyles. The company's mission is to offer high-quality apparel, footwear, and gear at prices significantly lower than traditional retail. It was acquired by The TJX Companies, the parent company of T.J. Maxx and Marshalls, in 2012, which further enhanced its off-price business model. Sierra operates both an e-commerce website and numerous physical retail stores across the United States.

Founded in

United States