Founded in 2015 and headquartered in Columbus, Ohio, Root, Inc. is a licensed insurance carrier that aims to modernize the insurance industry by using technology and data science. The company's primary business model is based on the principle of "fairness," pricing insurance policies based on an individual's actual driving behavior rather than traditional demographic factors. Customers download the Root app, which uses telematics to monitor their driving habits over a test period. This data is then used to generate a personalized quote. Root went public with an IPO in October 2020 (NASDAQ: ROOT) and has expanded its product line from auto insurance to include renters and homeowners insurance.

Founded in

South Africa