Founded in 2012 by Som Seif, Purpose Financial is an independent financial services company with a mission to empower Canadians to achieve their financial goals through innovation. The company operates through several distinct business lines: Purpose Investments, a prominent asset manager known for its exchange-traded funds (ETFs) and mutual funds; Purpose Advisor Solutions, which provides a modern technology and services platform for independent financial advisors; and Thinking Capital, a leader in providing alternative financing solutions to Canadian small and medium-sized businesses.