Launched in 2017 by MUFG Union Bank, PurePoint Financial was designed as a hybrid digital bank to attract savings-focused clients across the United States. It combined the convenience of online and mobile banking with a network of physical "financial centers" in major metropolitan areas for in-person support. The brand's primary value proposition was offering consistently high annual percentage yields (APYs) on its savings products, such as Online Savings accounts and CDs, without charging monthly maintenance fees. In early 2022, MUFG Union Bank announced the consolidation of PurePoint Financial back into the main Union Bank brand, and all PurePoint accounts were officially transitioned to Union Bank accounts.

Founded in

United States