The steady rise in asset values leading up to 2007 made it particularly difficult for banks to price appropriately for risk. Why? Because "the bank across town" set the price benchmark artificially low, knowing they’d get bailed out if a loan went bad. In 2006, many bank CEOs would routinely tell us "we just can't get paid for risk." Today, we never hear this. Without rising asset values to lean on, the success of community banks depends almost entirely on their ability to compete for the best deals, protect and strengthen their relationships, and price appropriately for risk. Banks that aren’t able to refocus on these things stand to lose everything. We believe that the most important conversation a lender has with a borrower is about pricing. We created PrecisionLender to help make that conversation successful for the borrower AND the bank. CONTACT US TODAY to learn how we’re helping other community banks win more deals, protect & strengthen relationships, and increase profitability. We guarantee it’ll be worth your time