Positivly was a US-based financial technology firm and a registered investment adviser (RIA) that aimed to align individuals' investments with their personal values, beliefs, and financial goals. The platform used a proprietary "financial personality" assessment to help users discover their investment preferences, such as ESG (Environmental, Social, and Governance) criteria, political leanings, or specific causes. Based on this profile, it would then construct and manage a personalized investment portfolio. The company ceased operations on February 28, 2023.

Founded in

United States