Plynk is an investment app created to simplify investing for beginners. Launched in 2021 and developed within Fidelity Labs, the company's mission is to demystify financial markets and make investing accessible to everyone, regardless of their experience or the amount of capital they have. The platform offers fractional shares of stocks and ETFs, as well as a selection of cryptocurrencies, allowing users to start with as little as $1. Plynk distinguishes itself with educational tools, such as "Plynk Think," which provides straightforward tips and lessons to help users learn as they invest. The service is operated by Digital Asset Services, LLC, with securities offered through its affiliate, Digital Brokerage Services LLC.

Founded in

United States