Founded in 2015, Plutus is a fintech company that aims to bridge the gap between traditional finance and cryptocurrencies. Its core product is a non-custodial finance app and an associated Visa debit card that allows users to manage both fiat (GBP/EUR) and crypto assets. The platform's main feature is its rewards program, where users earn a percentage of their spending back in the form of Pluton (PLU), the platform's native cryptocurrency. The service also includes a built-in decentralized exchange (PlutusDEX) for converting between crypto and fiat. The company is regulated as an Electronic Money Institution by the UK's Financial Conduct Authority.

Founded in

United Kingdom