Peachy was a direct-to-consumer online lending brand, operating as a trading name for Cash On Go Ltd. It specialized in offering high-cost, short-term "payday" loans to UK residents. The company provided a digital-first application and lending process, aiming to deliver quick financing solutions. In March 2020, following increased regulatory pressure from the Financial Conduct Authority (FCA) and a surge in customer redress claims related to unaffordable lending, the parent company Cash On Go Ltd ceased trading and entered administration.

Founded in

United Kingdom