Paydrive is a Stockholm, Sweden-based company that provides a digital insurance product for drivers that is customized to the way of driving. It provides Paydrive Pay-As-You-Drive car insurance. The company aims to challenge the traditional insurance models and create smarter solutions adapted for a modern, digital world, with the insurance premium based on people's driving habits. The Paydrive customers install a device in their car, in order to have the associated risk factors and miles registered, and thus directly impacting the price of the insurance premium.