@Pay was founded as a financial technology startup focused on simplifying online commerce. Its core product was a secure, two-click payment technology that could be embedded directly into emails, allowing customers to make purchases or donations without being redirected to a separate website, thus reducing friction and increasing conversion rates. The company targeted merchants and non-profit organizations. In 2017, @Pay was acquired by AscendantFX and its technology and brand were integrated into the new entity, now operating as Ascendant, which offers broader B2B integrated payment solutions.

Founded in

United States