Obu was founded as a technology company focused on maximizing the performance of Google Search Ads for e-commerce clients. Their core offering was an AI-powered platform that automated campaign management, bidding, and optimization to increase ROI. In November 2022, Obu was acquired by RTB House, a global company providing state-of-the-art marketing technologies. Obu's technology is now being integrated into RTB House's broader platform to enhance their search engine marketing capabilities.

Founded in

United Kingdom