Launched in 2016 by RE/MAX Holdings, Inc., Motto Mortgage is the first national mortgage brokerage franchise in the United States. Its business model is built on providing a "one-stop shop" where real estate agents can partner with a co-located Motto Mortgage loan originator to offer mortgage services to clients. The company's mission is to offer transparency, value, and convenience to consumers by providing access to a variety of loan products from multiple wholesale lenders, ensuring competitive rates and options. Each Motto Mortgage office is independently owned and operated.