Launched in 2010, Merrill Edge is the electronic trading platform of Merrill, which is a subsidiary of Bank of America. It combines the investment expertise of Merrill Lynch with the banking convenience of Bank of America, offering a streamlined experience for clients. The platform caters to self-directed investors, providing tools, research, and access to trade a wide range of securities, including stocks, ETFs, mutual funds, and options. It also offers managed portfolio options through its Merrill Edge Guided Investing service, which functions as a robo-advisor.