Meili Jinrong, also known as Meili Finance, was the financial services arm of its parent company, Meili Auto Holdings Limited. Launched in 2014, the company established itself as a major player in China's burgeoning fintech scene by focusing on the underserved market of used car loans. It operated a vast network of over 75,000 partner dealers across 30 provinces in China, connecting consumers with funding partners to facilitate vehicle financing. In October 2019, the parent company filed for a U.S. IPO, but the process was abruptly halted in November 2019 following a widespread police investigation into its lending and collection practices, which led to the company's eventual collapse and cessation of operations.

Founded in

China