Founded in 2007 by Mitch Tuchman, MarketRiders, Inc. is a U.S. Securities and Exchange Commission (SEC) Registered Investment Advisor (RIA). The company provides a subscription-based online platform that guides individual investors in constructing and managing their own diversified portfolios using low-cost exchange-traded funds (ETFs). The service aims to empower self-directed investors with tools for asset allocation and rebalancing, traditionally used by institutional investors. In 2021, MarketRiders was acquired by Rebalance, another investment management firm, but continues to operate its distinct service.

Founded in

United States