Originally the consumer finance arm of GE Capital, Latitude Financial Services became a standalone company in 2015. It is a major non-bank lender, providing a wide range of consumer finance products including personal loans, car loans, credit cards, and interest-free retail finance and instalment plans through partnerships with major retailers like Harvey Norman, Apple, and The Good Guys. The company's mission is to help people shop and live better by providing accessible and responsible payment and lending solutions.

Founded in

United States