Kount, an Equifax company, provides an AI-driven platform for digital fraud prevention and identity trust. Its technology helps online businesses, including e-commerce, mobile, and SaaS companies, to reduce chargebacks, prevent account takeovers, and approve more legitimate transactions. By analyzing billions of data points through its Identity Trust Global Network, Kount assesses the risk level of customer interactions in real-time, protecting the entire customer journey from account creation to payment. The company was acquired by Equifax in February 2021 to integrate its digital identity and fraud prevention capabilities with Equifax's extensive data and analytics.

Founded in

India