Jaja Finance is a fintech company founded with the mission to simplify the credit card experience through smart technology and user-centric design. Initially launched as a direct-to-consumer digital credit card provider, the company has since expanded its operations significantly. In 2019, Jaja acquired the Bank of Ireland UK's credit card portfolio, including legacy brands like Post Office and the AA. Today, Jaja operates a dual business model: offering its own Jaja-branded credit cards directly to consumers and providing a technology platform and lending services for partners, such as Asda Money, to offer co-branded credit products.

Founded in

United Kingdom